Why You Need Lead Generation on Your Website
I see it over and over again on the websites of UK businesses. The lion's share of the web marketing budget is 'invested' in SEO (Search Engine Optimisation), with little thought given to how to engage all those visitors once they arrive.
The plain fact is, the reverse should be the case. After all, getting traffic is the easy part. This classic mistake betrays a lack of understanding of lead generation. In the mad dash to get traffic to a site, the far more important consideration of how to turn that traffic into leads is often completely overlooked.
Addressing this issue begins with understanding what a lead actually is. Most of the visitors you get to your site are not leads. A lead is a person ready to accept your phone call, appointment or information. A visitor must be converted into a lead.
Lead generation is the process of converting a visitor into a lead. It involves the following...
- The specific product or service on offer
- The intended target market for that product or service
- Teaser ads and/or information aimed at the target market designed to send people to the site
- A specific landing page designed to receive the target market (not the site's homepage)
- An offer designed to appeal to the target market
- A means of making the offer and obtaining the lead's information
- A means of fulfilling the requirements of the offer
- A means of following up fulfilment
- A means of tracking, analysis and reporting
These 9 steps normally require an experienced practitioner with an understanding of lead generation. Often such individuals have a background in direct marketing, which is the ancestor of modern online lead generation specifically.
If a lead generation system hasn't yet been implemented on your site, it's likely the visitors you already get are being wasted. The plain fact is, lead generation is a speciality that you're unlikely to get from your agency, business coach or social media guru. Your copywriter may claim to know about lead generation, but is unlikely to have actual real-world experience running and measuring lead generation campaigns.
What's needed to get lead generation up and running on your site is an online lead generation expert. And that's where we come in.
Are you ready to implement lead generation on your website? Fill out the form and click the 'Call me' button now...