Getting more visitors to your site is good for business, right? Yes, it can be. But only if the people who visit actually decide to get in touch with you. And here in the UK, that's a bigger challenge than it is elsewhere in the world.
They key to turning visitors into serious business enquiries, is online lead generation.
The process starts by deciding what your site will focus on. Most business web sites attempt to cover absolutely everything. This makes it almost impossible to lead generate properly. Here's why...
The first step in lead generation, is to engage the visitor as soon as s/he arrives at your site. If that doesn't happen, the process breaks down and the lead isn't generated.
This is only possible if you know what your visitor is looking for. A site that takes a strong focus isn't concerned with the needs of every visitor it gets. Instead, it speaks directly to a selected group of people (the target market). By taking a strong focus, it's much easier to engage the individuals in the selected group. Here's an example...
Jane wants to buy a Porsche 911 Turbo. She sees the following two ads on a website...
- Cars for sale – all makes and models
- Porsche 911 Turbos – all years, all colours
From Jane's perspective, the second ad is far more likely to be clicked on. Perhaps she can find a Porsche 911 Turbo at a generalist car site, but she's far more likely to find something she likes at a specialist site.
Of course, the real trick is to find a way to be highly targeted for all the market segments you're interested in. That way, you get the best of both worlds. It's where a lead generation expert really earns his/her oats.
We love lead generation, especially in the challenging UK market place. We've perfected the art of finding new ways to engage visitors to your site, and turn them into serious business enquries. Fill out the form below, and lets talk about how to get your site delivering new leads every day.