Web marketing properly defined

The term 'web marketing' is often used as a synonym for promotion. The reality is, Internet marketing encompasses a whole lot more than advertising.

Online marketing is the marketing of products/services on the Internet. It might sound simple, but this definition still doesn't get at the heart of the matter. Now we're left to ponder the question 'what is marketing?'

Here is my definition of marketing...

The design, creation, promotion and sale of a product or service.

This definition implies an ability to spot a need, gap or problem experienced by a group of people, design a product or service for them, communicate the existence of the product or service designed specifically for this group, and ultimately deliver the product to them.

You'd be forgiven for thinking that my definition covers just about every aspect of doing business. And in fact, marketing does and should have influence over the following areas of your business...

Customer service
Customer relationships
Product design
Product enhancement
Market research
Client feedback
Product profitability
Advertising and promotion
Public relations
Marketing strategy
Online presence
Sales
Lead generation
Search engine optimisation

Now that marketing has been adequately defined, let's return to online marketing. This is the use of the Internet to provide activity to the business.

As you've seen, marketing activity touches almost every area of a business. This implies that online marketing has a role to play in almost every area of the business. And we think this is correct. A successful business will view its website as a medium for marketing activity.

ASureImage offers a complete online marketing and lead generation service exclusively to London businesses. Our aim is to ensure your site is makes the most of the opportunities available to you.