How to speed up the lead generation process

The traditional online lead generation process works like this...

An attempt is made to obtain a name and email address in return for a free download or subscription
A successive series of emails is then sent to the lead in an attempt to advance the relationship

This process is automated, often through the use of an auto-responder. Automating the process certainly saves the business owner's time, as it's essentially a set-and-forget system. And once upon a time, it worked really well. That was then, this is now...

About 40% of bulk email is intercepted by spam filters
Most downloads are never opened
Most newsletters go unread

The purpose of this particular approach to lead generation, is to first begin and then deepen a relationship over a period of time. Each email is (when done properly) designed to establish the business owner's expertise, create a social obligation (reciprocation), and build trust. It can also work to create brand awareness.

The theory is, each of these leads will eventually be ready to buy. When they do, they'll naturally think of the person who sent them all those emails.

The strategy falls down if most of the emails never arrive, or aren't opened.

I started to give the flaws in this traditional lead generation strategy serious thought back in October 2008. A friend had been outlining his exciting new online lead generation strategy, and encouraged me to take a look at it.

I began to understand the problems in this approach when I examined my own actions with respect to somebody else's marketing efforts. I happened to have glandular fever at the time, and wasn't actively seeking new business. I had plenty of time on my hands to think about online marketing (especially as my health improved). I started to wonder whether there might be a better way to generate leads.

In particular, I began to look for a way to generate leads instantly.

The new lead generation system I created solves all of the problems that hamper traditional methods. It establishes rapport, credibility and trust in less than 2 minutes. It makes use of the lead while they're on the site, rather than hoping for some future payoff.

It doesn't rely on email, newsletter subscriptions or free downloads. But most of all, it's fast.

If your product or service requires lead generation, rather than online selling, this system will work for you. Phone me on 0871-508-9819 for more information.