How to combine SEO and Lead Generation

SEO and lead generation are made for each other. Add them together, and they're worth more than the sum of their parts.

On it's own, SEO is pointless. There's little to be gained if 100 people visit your site every day, but nobody picks up the phone. And that's a very real possibility with online lead generation in the UK.

Likewise, lead generation without visitors is like a car without petrol (nothing happens). SEO is a great fuel for your online lead generation activity.

How to get them to work together

The following bullet points outline what you must do to get SEO and lead generation working together...

Create a landing page
Implement a lead generation system behind the landing page
Optimise the landing page to index effectively for a specific keyword phrase
Get one-way inbound contextual links to the landing page

None of these things is easy to do, and you might prefer to employ a professional lead generation expert. Or you may enjoy the challenge and satisfaction that comes with getting this up and running yourself.

It will work best if your SEO and lead generation efforts are highly focused, work in synch with each other, and index effectively for a single keyword phrase.

Lack of control

The big challenge you face when trying to get SEO and lead generation to work together, is the lack of absolute control over the way a search engine indexes your site. This is why some lead generation professionals prefer online advertising to SEO. And when it comes to testing lead generation ideas, we agree.

The problem with online advertising is the cost. You're likely to have to pay well over a £1 for a single click in Google AdWords. In our opinion, that amount of money for a single click is unlikely to return a profit. The cost of bidding for clicks in AdWords is now so high, SEO is once again financially viable. For example...

A top 3 spot for the phrase 'corporate entertainment' currently costs £3.98 as I write this. That means a person wanting to compete for the phrase will pay £1,990 for 500 clicks.

For this money, we could almost certainly win a top 3 spot in Google, and deliver 500 clicks. Not just once, but every 2-3 weeks (based on UK data as at May 4, 2009).

SEO and lead generation are made for each other. The combination of an ongoing stream of visitors and specialist content designed to generate serious business enquiries make a real difference to your bottom line. Talk to ASureImage about SEO and Lead Generation now.