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Is online selling a mistake?
More articlesBy London web designer Wayne Davies. Copyright © 2008.
E-commerce was the buzzword of choice a few years ago, and every business worth its salt thought it needed to 'get e-commerce.'
Over the next few years, the mania died down as business people discovered what e-commerce involved. In particular, it became clear that online selling...
- Isn't free
- Isn't any easier to do successfully
- Isn't the best way to sell every product or service
I'd go so far as to say that most businesses will never successfully sell their product or service from a web-based sales page. And that the actual sale will still have to be made by a human being.
In most cases, a business is much better off using its web site to generate qualified prospects. These leads will then be passed on to the sales team (who will seal the deal).
Before embarking on a project to add e-commerce to your site, I suggest you first talk to us. It's likely your business is much better off looking at online lead generation.
ASureImage is an Internet lead generation specialist. We'd love to talk to you about adding online lead generation to your site. Simply fill out the form below and click the 'Call me' button.
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