Lead Generation: Get a serious business enquiry every day

The purpose of online lead generation is to get you serious business enquiries. And your website can be used to generate a new business enquiry every single day. Here's how...

Get your visitor count above 100 per day. That's 100 unique human visitors (not page views), from which machine visits (e.g. googlebot) have been removed
Instantly draw those visitors into a lead generation system designed to produce leads

Increase your visitor count

Once your visitor count rises above 100/day, and assuming you have a successful lead generation system in place, you're virtually guaranteed to get at least one serious business enquiry every single day. The initial goal, then, is to get your visitor count up.

SEO is one way to boost your visitor count. You might also consider pay-per-click advertising such as AdWords and Yahoo Search Marketing.

Getting your site listed in online directories offers the chance for extra visitors, and may also help your page rank in Google. Some businesses benefit from review directories such as Qype.

There are numerous free advertising sites out there, and it's worth taking advantage. Some offer SEO advantages, helping to boost your page rank in search engines. Others are a good source of visitors in and of themselves.

If you find you simply don't have time do this yourself, consider engaging a professional lead generation company. They will look after both ends of the equation (visitors and conversion of visitors into leads).

What is a lead generation system?

Visitors to your site won't convert themselves into leads. Human inertia will see to that. They need to be persuaded, even seduced! There are several ways to achieve this, including the following...

Build a picture in the mind of your prospect and offer to make it happen
Drastically reduce the cost of your product or service (we don't use this approach to generate leads, but it's one way to get a response)
Raise a problem you know your prospect has, offer to solve it online, and in doing so point out a more serious issue that requires expert help
Provide a free service of use to your target market. This has to be a service that helps you find opportunities to sell further services when delivering the freebie

Whatever method will work best in your business, it's vital that you measure it properly. You need to know where you're getting visitors from, how much you're spending on advertising, and where people go once they arrive at the site. And you need to know for certain that your visitors are actually entering your lead generation process.

You also need to know where the process is breaking down if you're not getting serious business enquiries. This is where a professional tracking and reporting system is invaluable.

It can be a little tricky getting everything set up right, and sometimes it's worth employing a professional lead generation expert.