Lead Generation Strategy

I recently found an article called "98 lead generation strategies to grow your business". Being somewhat curious, I took a look. I wasn't surprised to find a list of tactics, and no explanation of how to go about implementing any of the ideas in the list.

It's worth taking a look at the difference between strategy and tactics, especially as both are required to implement lead generation campaigns.

A strategic plan is a high-level plan that aims to achieve a specific goal. A lead generation strategy is a plan that includes the following...

The number of leads we want to achieve
The date by when our goal will be achieved
What we'll do, in broad terms, to generate those leads
The revenue we'll earn from those leads
The amount of money we'll invest to achieve our goal

Tactics are specific tasks we'll undertake to achieve our objective. The 98 lead-generation ideas in the above list are specific tasks, and we might choose to do several of them. The specific tactics employed in a particular lead generation campaign serve the purposes outlined in the strategy, rather than the other way around.

Creating a lead generation strategy needn't be complicated. This is especially so for small businesses with limited resources. In fact, the web marketing process outlined in this lead generation blog provides an ideal framework on which to build a web marketing strategy for your site.