Boost your lead generation conversion rate

From an online marketing perspective, the key to improving your conversation rate refers to the percentage of site visitors that go on to make contact with you.

A low conversion rate means every pound you invest in SEO, AdWords and other forms of marketing costs you more. The higher that conversion rate is, the more efficient your marketing spend.

Ways to improve conversion

There are many ways to get more people to fill out a contact form, or phone you direct from your website. Here are a few...

Write for the response:
Most business web copy is tedious in the extreme, and recounts the basic products and services on offer. Make your site different by writing to the visitor in terms s/he is interested in. Specifically, in terms of the problem(s) s/he faces, and how your business solves them.
Give reasons to respond:
Your copy has to give solid reasons why contacting you is in the visitors best interests. These reasons work best when they're not immediately followed by clumsy attempts at getting the response. A free gift or other bribe doesn't count as a reason to respond. A gimmicks like this has its place in some markets, but work best as a deal-clincher rather than a reason in and of itself.
Ask for the response:
Lead generation copy is written with the response in mind. It flows naturally to a close, at which point the visitor is asked to respond.
Ask for the response:
Lead generation copy is written with the response in mind. It flows naturally to a close, at which point the visitor is asked to respond.

Online marketing isn't restricted to the copy you use, especially on the Internet. We recently developed a system that eliminates most of the reading normally required to generate a response, allowing us to bring people to the point of decision much faster (and a lot more often).

Our approach is unique, and as far as we know, nobody else has thought of it so far. Contact AsureImage for more information.