More ArticlesCopyright © 2007-2010 Wayne Davies
Generating sales appointments through your website is easy. The real challenge is in qualifying those appointments so you don't waste your time seeing non-viable prospects.
The best way around this challenge, is to use online lead generation to produce call-back requests, rather than set appointments directly. That way, you can phone prospects and find out what they're looking for, assess their expectations, and act accordingly.
You're much more likely to get the information you need from a phone call (although see below...we recently developed an amazing new online marketing system). Not only are people more likely to tell you the truth in a one-to-one situation, you have additional non-verbal information conveyed by their tone of voice.
ASureImage developed a system late last year, designed specifically generate call-back requests. In fact, it does a whole lot more than that. The system is designed to obtain highly useful information (from an online lead generation perspective) that people wouldn't normally feel comfortable entering into the web form of a company they'd only just discovered.
It's a unique and exciting development that speeds up the process of building the trust needed to turn a casual visitor into a serious business enquiry (call-back request in this case).
Not everybody feels comfortable making follow up calls, yet the follow up call is essential.
Fortunately, we can also take care of that for you. If you need this service, we work with a business development specialist to follow up leads we generate on your behalf. We'll phone, qualify the lead based on your criteria, and arrange the appointment where appropriate.
Fill out our contact form when you're ready to talk serious online lead generation via your website.