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4 simple business web design tips

More articlesBy London web designer Wayne Davies. Copyright © 2008.

Web designers have a bunch of tips and tricks that make a web site much easier to use (by humans and other agents).

The following lists 4 simple tips that will improve the usability of your site...

  1. Font size
  2. Easy to spot links
  3. A custom error page
  4. Google sitemap

Every person who visits your site has a different screen. Web designers typically have huge screens of very good quality, and little understanding of the constraints faced by other users. That's why some sites you visit use tiny little fonts that some people find hard to read.

Good web design will take this into account, and ensure the font size is large enough to be read even on small screens (e.g. a laptop), and by people with less than perfect vision.

The links on the page must be easy to spot. They must stand out from non-linked text. It's an easy thing to do, and I'm often left wondering why the web designer didn't think it necessary.

A custom error page allows you to capture people who've entered an incorrect or old URL, and direct them to content. It's a great way of helping your visitors find what they were looking for.

You can see our custom error page here. Any web designer worth his or her salt will create a custom error page for you.

A Google sitemap isn't what you and I would normally think of as a sitemap. It's purpose is to tell Google how to index your site. It wouldn't normally be read by a human being.

In other words, a Google sitemap is specifically designed to make the site easier for Google to use. This in turn, helps Google improve the way your site is included in its search engine. Any professional web designer can create a Google sitemap for you. You can see ours here.

These 4 business web design tricks are easy to add to your site, and help make it more usable. The team at ASureImage are experts at getting all these techniques in place – fast.

Want to get these tips up and running on your web site? Fill out the form below and click the 'Call me' button.

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